Why Do Shopify Stores Fail?
You have decided to launch your own Shopify store or figured out that your eShop is not as successful as it should be.
“Why isn’t my Shopify store growing? Why do Shopify stores fail? How can I increase sales?”
You are viewing: Why Shopify Is Bad
Owners of Shopify stores struggle to discover the best approach to address these issues. eCommerce businesses are exploding like mushrooms.
Knowing what percent of Shopify stores fail before the eShop launch will be valuable.
95 percent of them fail, while just 5 percent of them arrive at their goal of success.
Why Shopify is Bad and Why This Opinion Is False?
We aim to be transparent, provide trustworthy guidelines, and rescue online stores from the most common eCommerce mistakes. Let’s begin with the main point: most people tend to blame anyone and everything but themselves.
Similarly, upon encountering initial failures in online sales, online store owners often blame the Shopify platform. Some may even migrate to a different CMS, yet such actions rarely yield results. Platforms/CMSs are merely tools that require thorough work and optimization.
In this article, we’ll highlight the mistakes of a randomly selected real online store, which resulted from inappropriate site configuration rather than any shortcomings of the Shopify platform itself.
The answer to the question “How many Shopify stores are successful?” is quite simple: as many are willing to invest in the proper configuration of a highly flexible Shopify system with rich functionality. Our experts help you avoid significant setup mistakes and increase online sales.
Shopify Success Rate
Google or AI will offer you a variety of answers to the question: “How many Shopify stores are successful?”. Here are the most popular ones:
- The Shopify success rate of eCommerce stores ranges from 5% to 10%. Only 5 to 10 out of every 100 Shopify-powered enterprises achieve success.
- Another claim, seemingly based on Shopify statistics, suggests that 81% of Shopify merchants remain active and profitable after two years.
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It’s nothing but a myth. Just because you’ve opted for Shopify to build an online store doesn’t mean this platform will only grant you a 5-10% chance of success regardless of other circumstances. The same principle applies to other eCommerce platforms like Magento, Shopware, and so on. It’s akin to claiming that I didn’t lose weight because the statistics of the gym I selected indicate that only 5-10% of visitors achieved success.
Shopify Is Bad: Mythbusting by WebMEridian Experts
We randomly selected an online store built on the Shopify platform for clarity and transparency. It was thoroughly analyzed by our eCommerce experts.
Winner-website: https://*******clothing.com/
- An online clothing boutique
- Built with Shopify
- 813 pages (not a large site)
Using the example of this real store, we will highlight the top 5 mistakes that kill traffic and sales and reduce the chances of success. Our team aim to demonstrate that the primary reason for a low Shopify success rate is not that “Shopify is bad,” but rather that the platform is not configured properly.
In a nutshell, about the authors of this guide:
- Webster Webmeridian: eCommerce Expert and BDM with over 6 years of experience in business growth strategies. Webster has successfully spearheaded numerous projects aimed at optimizing online retail and significantly enhancing sales.
- Aleksei Tarasov is a certified Adobe Commerce Expert who excels in leading projects and is driven by a passion for effective communication and creative problem-solving, with more than 7 years of experience in IT project management.
Why will the recommendations of our experts help save your Shopify store? Because they have already assisted more than 500 stores in the eCommerce development industry over the past 5+ years. We conducted over 17 website audits for these mistakes in the past week alone. This guide is written for you, as the demand for such insights is evident. Let’s get started.
Killer #1 Structure of the Online Store
- Problem
The positioning of web pages in search results (traffic) and the user-friendliness of the site (sales) depend on the site’s structure. Organic Search is the primary traffic channel for online stores, and having the correct site structure is 50% of success in SEO. Ideally, your site should be accessible to all potential buyers through all possible relevant search queries.
The more detailed the search queries, the lower the competition. Google won’t display your site for “men’s white t-shirts” unless you have a specific page dedicated solely to men’s white t-shirts. A category containing all men’s t-shirts won’t be relevant in this scenario for search engines.
- Why Shopify is not to blame
Shopify provides all the necessary features for creating subcategories and implementing product filters effectively, offering the tools needed to optimize site structure for improved search visibility and user experience.
- Solutions
Here are the guidelines from our eCommerce experts on how to configure the structure of your online store properly, harnessing the power of the Shopify platform:
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The online store structure should be as follows:
1) Category => t-shirts for men (gender)
- Subcategory => print t-shirts for men (style, gender) – 2nd level of detail
- Subcategory => men’s XL t-shirts (size, gender) – 2nd level of detail
- Subcategory => men’s white t-shirts (colour, gender) – 2nd level of detail
- Subcategory => men’s white v-neck t-shirt (colour, types of necklines, gender) – 3d level of detail
To establish the structure of online stores correctly, SEO filters are widely used. These filters enable the generation of separate pages for filtered products based on specific parameters (classifiers). The pages are then interlinked within the specific category. Each page has its own unique URL, metadata, and content. Search engines index these pages individually.
A Good Example of a Correct Structure and SEO Filters
Let’s get back to our case study (https://*******clothing.com/):
The site has filters, but they fail to generate separate pages for queries with specifications (men’s v-neck t-shirts).
Also, the site does not have separate subcategories for such queries.
As a result, the site is not visible on Google for the 2/3 of users’ searches.
It’s also quite common to set up filters that produce results with dynamic URLs (/?sort…). However, this is a mistake because search engines do not index such auto-generated pages as individual pages.
To make your website visible for different detailed search queries, you need to create the right structure for your online store.
- Collection and analysis of search queries (we study how users search for your products).
- We create a structure of relevant pages while adhering to the hierarchy (category, subcategory).
- We design an internal linking between pages.
Source: https://t-tees.com
Category: WHY
